Course Listings

2024 Spring > UGRD > mkt > mkt 310

Data Analysis for Marketing Management

Course #: mkt 310

Description:
Familiarizes students with data analysis techniques for marketing decision making. Emphasis is given to secondary data and secondary data processing. The course makes extensive use of computers and commercial software: word processing and graphics programs, spreadsheets, and statistical analysis packages containing data description, bivariate and multivariate models. It also emphasizes report writing and oral presentation skills.
Pre Requisites:
Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only

Section Class Number Schedule/Time Instructor Location
01 8211 M
5:30 - 8:15 pm
Liu,Raymond Ruiming McCormack M02-0116
Session: Regular
Class Dates: 01/22/2024 - 05/08/2024
Capacity: 40
Enrolled: 40
Status: Closed
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list
02 14717 M
5:30 - 8:15 pm
Zurawicki,Leon McCormack M01-0207
Session: Regular
Class Dates: 01/22/2024 - 05/08/2024
Capacity: 35
Enrolled: 12
Status: Open
Credits: 3/3
Class Notes:
Pre Requisites: Pre-req = MKT 301 and MSIS 111 (or approved substitutes), pre-req (or co-req) MATH 134, 135, 140, 141, 145 or 146 and a minimum of 60 creditsMGT majors only
Course Attributes: Non-degree exclude from list